I am sharing this on behalf of a Bloggin' Mamas Social Good campaign. I am not being compensated for this post.
According to a 2013 NHTSA report, ten percent of all drivers aged 15-19 years old involved in fatal crashes were reported as distracted at the time of the crashes. This age group has the largest proportion of drivers who were distracted. To further the reach and impact of the peer-generated content, NHTSA has partnered with the Ad Council to turn the winning videos into public service advertisements, which will be distributed to more than 1,600 media outlets nationwide.
"Distracted driving is deadly and young drivers are most at risk, so we need to make sure they get the message," said NHTSA Administrator Mark Rosekind. "The Project Yellow Light contest, which uses peer-to-peer messaging, demonstrates how creative public awareness efforts can reduce distracted driving on our roads."
Established in 2007, Project Yellow Light was started by Julie Garner of The Martin Agency, in memory of her teenage son Hunter Garner who was killed in a fatal car crash. The annual competition aims to encourage young adults to be safe on the road, and generate education and engagement around this issue.
“We’re thrilled with this year’s contest; we had a record number of participants from all over the country,” said Julie Garner, Founder of Project Yellow Light. “All of the students produced top-notch films and are doing their part to save lives. I couldn’t be prouder of the youth and their effective efforts to stop distracted driving.”
Winners were selected from two age categories: high school juniors and seniors, and college students. The high school grand prize was awarded to Marlowe Lexvold of South Haven, Minnesota. The college grand prize was awarded to brothers Sam and Wrenn Senser from South Bend, Nebraska. The winning videos can be viewed below: